VML
Fanography
FANOGRAPHY IQ. LIVE DIAGNOSTIC

See whatyour customersactually love.

Pick a cultural property. We'll show you whether it's the right one for your brand to invest in. From the same intelligence engine that powers VML Live's work for Mondelez, Diageo and Ford Cupra.

EDELMAN 2025.
71% TRUST BRANDS LESS
VEVO 2025.
96% IDENTIFY AS FANS
DELOITTE 2025.
FANS SPEND 27% MORE
FNX DATA STACK.
45 ARTISTS, 630K INDIVIDUALS, 27 SEGMENTS
VML LIVE.
3,500+ MUSIC ACTIVATIONS POST-COVID